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Direct Marketing
- Project Example:
- Grant Thornton Direct Mail Piece
- The Brief:
- Promotion of advisory services relating to the government’s new Enterprise Initiative Scheme
- Solution:
- A kite themed poster with the strapline ‘Hold On To Your High Flyers’ plus a cover letter & response slip
- Services Offered:
- Selection of key target markets
List broker research and list procurement
Database creation cleaning and management
Copywriting
Design and print
Direct mail packaging and distribution
Electronic direct marketing campaigns
Response tracking and analysis