Strategy & Planning

Project Example:

The Pelican Club - Business Launch

The Brief:

To devise a marketing plan for the launch of Fulham’s first restaurant and supervised play area, and to put the plan into action

Solution:

A marketing plan was created encompassing:

• Mission/Core Values
• Target Market/Segmentation
• Objectives
• Strategy/Tactics
• Budget/Timing
• Measurement/Control

Tactics included database creation, events, PR, sales promotions and direct marketing and were implemented on approval of the plan

Services Offered:

Fully comprehensive strategy & planning advisory service plus implementation of all activities suggested